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DISCOVER TARANTO WITH AUGMENTED REALITY

Technology and culture merge to enhance the beauty of the territory and offer unique experiences.

AUGMENTED REALITY BY CUBES

Cubes stands out for its commitment to exploring and integrating new technologies into innovative solutions that support local communities. For years, we have been working to develop creative and dynamic approaches, with a particular focus on the application of Augmented Reality—one of the most versatile tools and most appreciated by the public, especially in the tourism sector..

Thanks to our experience and passion, we have developed a unique method for applying AR that delivers added value to users. By combining advanced technologies with tailored communication strategies, we create complete, engaging, and sustainable products. AugmenTaranto represents our dedication to putting innovation at the service of promoting the heritage of Taranto..

FOR A WAY OF TRAVELING......




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INNOVATIVE

Advanced technologies such as Augmented Reality and 3D Graphics transform the way we experience and discover places, offering unique and immersive experiences.

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ACCESSIBLE

Interactive AR content is designed to adapt to various needs, ensuring a personalized and inclusive experience for every type of user.

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SUSTAINABLE

Augmented Reality enables zero-impact tourism experiences, respecting the environment and providing lasting solutions for future generations.

Taranto’s Landmarks in Augmented Reality

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DISCOVER THE POINTS OF INTEREST
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FAQ

What is Augmented Reality??
Augmented Reality (AR) enhances human sensory perception by adding digital information to the reality around us. This happens through devices such as smartphones, tablets, PCs with webcams, specific headsets (like AR glasses), or earbuds. The technology overlays digital content onto the real world, creating a unique and engaging experience.
Is there a difference between Augmented Reality and Virtual Reality??
Augmented Reality and Virtual Reality (VR) are two distinct technologies. VR immerses the user in a completely simulated environment, separate from the real world, allowing exploration and interaction within a digital space. AR, on the other hand, integrates digital elements with the real environment, enhancing it without isolating the user.
How can Augmented Reality support tourism??
In modern tourism—characterized by increasingly digital users seeking fast and interactive experiences—Augmented Reality is a key tool. The technology makes destinations smarter ("smart destinations"), offering visitors immersive, personalized, and content-rich experiences. Thanks to AR, tourists can experience the territory in an innovative way, enhancing their stay with unique added value.

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